Murrindindi Shire Council refuses to buy ads in The Local Paper to communicate with its ratepayers, but it has just splurged $5000 for an appearance on the Fishing Show on fringe digital station 7Mate.
Cr Sandice McAulay told the latest Council meeting that the funds were being paid by the Shire to the TV program, which is thought to have a viewing audience of less than 20,000 per episode.
Less than one-quarter of those estimated 20,000 viewers live in Victoria. The program goes to air at Sunday afternoons, when many enthusiasts are already out fishing.
“Council has contributed $5000 from its marketing budget toward filming an episode of the Fishing Show in the coming Spring on Lake Eildon by 7mate – I will endeavor to update you when I hear about screening times – I am so pleased we have taken this opportunity for showcasing our beautiful Lake Eildon,” Cr McAulay told the June 28 meeting of Councillors.
The total annual advertising budget in The Local Paper was less than $25,000.
Cr McAulay told the meeting that she is looking forward to newly redesigned region maps and visitor guides for: Marysville, Kinglake, Eildon , Yea, Alexandra and surrounds.